Solution

• Dual-method market sizing: Top-down frozen novelty decomposition (bites/bon-bons → mochi share) + bottom-up brand/channel triangulation to bracket $500-$600M range
• Value chain dissection: End-to-end mapping from glutinous rice sourcing and specialized manufacturing through cold-chain logistics and multi-tier distribution economics
• Channel-specific RTM: Granular route-to-market analysis across 7 retail formats (grocery/mass, club, specialty, drug/dollar, c-store, e-comm) and 4 foodservice segments
• Competitive benchmarking: 8+ branded players (My/Mochi, Bubbies, imports) plus private label share/economics quantified across SKU architecture and price positioning
• Regional demand modeling: Population density × Asian-American concentration × banner distribution (Costco, Trader Joe's) to forecast West, Northeast, South, Midwest splits